Gibson Media

Vestas Wind Systems

todd — Sat, 14 Nov 2009 21:31:43 +0000

Vestas Wind Systems
Case Study

Worked with Vestas’ Danish ad agency, Midt Marketing, to target specific segments of the U.S. in an effort to encourage investment and government spending in wind energy on American soil.

“Vi havde behov for en partner, der forstod den danske forretningskultur, som havde den fornødne indsigt i det amerikanske marked og som frem for alt havde netværket til at skaffe de oplysninger, der ikke var umiddelbart tilgængelige om fx det politiske system og beslutningsprocesserne. Vi fik det hele og mere til med Gibson Media.”

- Bodil Vilmand-Olsen, direktør, Midt Marketing

SERVICES PROVIDED:

Targeting of audiences
National media plan
Tiering of messages
Creative development (TV, print, radio)

Valve Software

admin — Fri, 13 Nov 2009 23:13:15 +0000

Valve Software
Left4Dead 2
Case Study

Gibson Media is in its second year of marketing Valve Software games worldwide, such as the blockbuster Left4Dead series, via thousands of media outlets.

SERVICES PROVIDED:

Media Strategy
Negotiation
Placement
Reconciliation

The Country of Denmark

todd — Thu, 12 Nov 2009 21:34:02 +0000

The Country of Denmark
Case Study

Retained by the government of Denmark to help brand a series of international tradeshow events in various cities around the world between 2007 and 2012 to encourage companies outside Denmark to do business with Danish companies.

“Allerede efter forholdsvis kort samarbejde har Gibson Media vist sig at være alle pengene værd. Deres kendskab til det amerikanske marked og deres uformelle og ligefremme facon gør det til en stor fornøjelse at have dem med på holdet.”

- Lisbeth Odgaard Madsen, Event Developer, Creative Nation

SERVICES PROVIDED:

Focus groups/research
Strategic messaging
National media plan
Event coordination

Bonus Energy A/S (Siemens)

todd — Thu, 12 Nov 2009 21:29:44 +0000

“Gibson Media har været en stærk amerikansk alliance i forhold til både strategisk og kreativt input. Absolut pengene værd for et mellemstort og uafhængigt bureau som vores.”

- Preben Rokkjær, kontaktdirektør, Happy Advertising

Bonus Energy A/S (Siemens)
Case Study

Teamed with Bonus Energy A/S and their advertising agency, Happy Advertising, to help translate their creative product and make sure their messaging struck the right tone with U.S. consumers around the country as well as English-speaking customers around the world in general.

SERVICES PROVIDED:

Translation services
Creative collaboration
Strategic messaging

Happy Advertising – DK

todd — Thu, 12 Nov 2009 21:26:29 +0000

“Todd Gibson spillede en vigtig rolle for den success, vi havde med Danmarks første conference om Cause Related Marketing. Hans forarbejde var ganske enkelt uden sidestykke og vidnede om et sjældent engagement i opgaven.”

- Klaus Bundgård, tidl. kreativ direktør, Happy Advertising

Happy Advertising – DK
Case Study

Helped coordinate and spoke/presented at the Happy Advertising-sponsored Cause Marketing Conference in Copenhagen. We also solicited the help of numerous well-known, cause marketing-driven firms like World Vision, Bank of America, MTV International, Starbucks Coffee, the Boeing Company and others in the U.S. In addition, we recorded video clips from those companies which were integrated into our presentation at the conference.

SERVICES PROVIDED:

Key speaker at conference
Creative collaboration
Coordination and production of video case studies from key U.S. companies

WORK SAMPLES

Videos (x4)

World Vision

todd — Thu, 12 Nov 2009 21:23:42 +0000

World Vision
Case Study

World Vision is one of the largest humanitarian aid agencies in the world – operating in over 100 countries with a staff of 14,000 and a budget in excess of one billion dollars. Since 1998, Gibson Media has assisted World Vision in developing national strategies for non-profit development. Strategies have varied from national media campaigns in over 50 U.S. markets to targeted local and regional campaigns, embracing all forms of media: TV, radio, print, direct mail, Internet, etc.

SERVICES PROVIDED:

Strategy
Media plan development
Creative

WORK SAMPLES:

Radio (x3)

Schering-Plough

todd — Thu, 12 Nov 2009 20:04:58 +0000

“Gibson Media gave us great counsel. What they developed and recommended worked. Many patients approached their doctors asking for a non-sedative alternative. Enough doctors placed pressure on local insurance companies that they were compelled to place Claritin on formulary. As a result, our Claritin product yielded a 4% increase in sales due to our strategic grass-roots regional marketing effort.”

- Didge Pearson, Government Afffairs Director, Schering-Plough.

Schering-Plough
Case Study

When we started working with them, sales for their Claritin product were down 10% in the Northwestern U.S. relative to the rest of the country. This was largely because regional health companies were not willing to put Claritin on formulary (i.e., the list of drugs that insurance companies will pay for) because the Claritin product was more expensive and, as a result, would cut into insurance company profits. Claritin, however, was the only non-sedative antihistamine on the market. So together with the Government Affairs Director and Marketing Manager for the Schering-Plough Company, Gibson Media assembled a strategy to remedy this problem.

We developed a consumer advocate marketing campaign that educated consumers on the risks of taking sedative antihistamines while driving, while on the job, and while in school. National spokespersons challenged consumers to ask their doctor for a non-sedative alternative.

SERVICES PROVIDED:

Strategy
Media planning

Creative development
Political advocacy

Washington Energy Services

todd — Thu, 12 Nov 2009 20:03:14 +0000

Washington Energy Services
Case Study

Provided copywriting, concepting, and assisted with messaging and broadcast production of quirky television commercials created to break through the clutter and connect with a hyper-cynical U.S. customer.

SERVICES PROVIDED:

Concepting, copywriting
Messaging development
Broadcast production assistance
Coordination with Chicago-area director

WORK SAMPLES:

TV (x3)

Precor Fitness

todd — Thu, 12 Nov 2009 19:59:45 +0000

Precor Fitness
Case Study

Over our three-year relationship, we helped Precor Fitness grow from a brand largely known only in health clubs to one embraced by consumers and vertical markets (such as hotels, apartment complexes, etc.) around the world. We did this through the creation of a variety of print ads, targeted collateral, radio spots and a brand-elevating web site which cemented the “work out smarter” position in the minds of millions.

SERVICES PROVIDED:

Strategic messaging and account service
Branding guidelines and internal presentation
Art direction, copywriting and design

WORK SAMPLES:

Print – US + Asia (x3)
Web screen shots (x4)
Brochures (x2)
Radio (x2)

Inland Fruit Company

todd — Thu, 12 Nov 2009 19:58:00 +0000

Inland Fruit Company
Case Study

As one of several large suppliers of apples and cherries to the international marketplace, Inland Fruit Company needed help sub-branding part of their apple product line which yielded minimal profit because of their perceived “imperfections.” We, in turn, repositioned these apples in the mind of the consumer which also created a new profit center from a product which, until then, wound up at the juice plant (yielding a low-margin return).

SERVICES PROVIDED:

Naming/logo design of “Honest Apples” sub-brand
Strategic media plan
In-store point-of-sale materials
Art direction, copywriting and design

WORK SAMPLES:

Outdoor (x3)
Direct mail (x1)
Logo + naming (x1)